One North and Meta: Meta Employee Brand Experience

META OWNS CHANGE

One North, a TEKsystems company, has helped Meta rapidly navigate employment brand challenges with strategic thinking and responsive campaigns. Using existing processes and tools, One North created design systems to expand Meta’s visual identity across the Life at Meta social channels. One recent concept was powerfully simple—using employee photos and statements to demonstrate the progress Meta was making toward racial justice issues—and offered built-in design flexibility for future campaigns. In less than five days, One North helped Meta bring employee voices to life with powerful, on-brand visual and motion design—freeing up the internal Meta team to scale up and accomplish more.