Using Data and Content Personalization to Move the Marketing Needle

Captivating customers with relevant, personalized content can unlock marketing success like never before.

Marketing and sales professionals know all too well that the marketing landscape is noisy. Most Americans are exposed to 4,000–10,000 ads every day.¹

The truth is, your audience is overwhelmed with messages.

So, what do you do? How do you cut through the noise to capture—and keep—your audience’s attention?

The answer is personalization.

Recognized brands actively build loyalty with customers by creating emotional connections. And what better way to engender confidence and trust than with content that is tailored to your customer?

This is easier said than done, though.

Personalization on a large scale requires data. And data requires a mature marketing stack that captures and uses information at the right time and place.

Check out our tips on how to turn your customers into lifelong brand loyalists using data-backed content personalization.

Editor’s Note: Content curated from TEKsystems’ feature publication, Version Next, Now | Connecting Through Content