How Business Leaders Are Using Digital Transformation to Boost Revenue
April 13, 2022
Learn how company leaders expect digital transformation efforts to optimize performance and drive business outcomes.
Expected Revenue Growth in 2022
Digital transformation (DX) is about more than just keeping up with the latest trends. It’s about using technology advancements to generate new revenue opportunities. Digital leaders are making massive digital transformation investments and expect these efforts to translate into real business value.
Expected Top-Line Revenue Growth for DX Leaders
Challenges in Translating DX Efforts into Business Growth
Top DX Goals
Reduce Operational Inefficiency
Replace or Upgrade Legacy IT Systems
Transform Existing Business Processes
Digital transformation goes beyond modernization. But without a business modernization strategy, DX initiatives can only go so far. Technology investments don’t translate into business growth and optimized performance if you’re still spending on legacy maintenance, for example. That’s why replacing or upgrading legacy IT systems was a top goal for 2022 among survey respondents.
The Secret to Digital Transformation Success
What sets apart digital leaders from digital laggards in their business transformation journeys? Of the many characteristics, one theme stood out: enroll the right people at the right time. Successful digital transformation initiatives start with enlisting both IT and business stakeholders early in the process.
Value the Right Voices
Planning stages of digital transformation initiatives include the right mix of IT and business stakeholders.
Alignment between business and IT leaders is more than a nice-to-have. It’s a must. Companies that bring together the right stakeholders will find clarity when establishing the business problem and defining success moving forward.
Discover more findings in our State of Digital Transformation report:
- Top business and technology priorities for companies in 2022
- Most common DX challenges
- Projected spend per digital transformation initiative
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