The effect of new data privacy laws on marketing analytics
Our digital experts at One North talk all things data privacy and analytics—changes in guidelines and regulations, their effects on digital analytics and new ideas for maintaining compliance while still getting valuable information to better serve your audience.
June 18, 2021 | By Ben Magnuson
The passage of the California Consumer Privacy Act went into effect in January 2020, and additional governments across the world formalized requirements for how businesses can collect data from visitors on their digital products. As a result, marketers are having do to more personalization with less personal data.
What’s new in data privacy?
The immense challenges businesses faced amid the pandemic made focusing a response on new data privacy regulations difficult. The multiple sets of regulations for users from different territories can be a headache for websites, which can serve audiences easily from all over the world on any given day.
Check back throughout the next few months, during which, we will continue to share One North insights on this topic. Future posts will explore:
Ways to still get analytics without cookies
The browser wars—how changes in browsers are affecting data tracking and privacy
Is the era of free data analytics over?
About the Author
Ben Magnuson Manager, Data Strategy at One North
Ben supports clients by applying a strong data focus to marketing initiatives across channels and tools. Ben partners with our clients to streamline and optimize this process. He starts by gaining an understanding of each client’s unique goals and tactics, and guides them toward a strategic analytics program.