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July 11, 2017
By Jordan Schwartz
Modern day digital marketers are expected to have a hybrid skillset and at times it can be frustrating. One second your job insists you’re an expert at design and coding, and the next you’re expected to know the ins and outs of content creation, email, analytics and social media. Your digital experience can only take you so far—the dynamic nature of this industry makes continual training an essential.
TEKsystems offers our current consultants over 4,000 free training courses and 37,000 videos to help you upskill and stay competitive and relevant. Through our partnership with Skillsoft, consultants (i.e., contractors) can access many courses geared toward digital marketers, from design (Adobe InDesign, Dreamweaver, Flash, Illustrator and Premier Pro) to essential marketing skills like web analytics and content management, plus all the coding classes you could want. You have self-service access to Skillsoft through the Virtual Support Community, or you can ask your recruiter for help.
Check out the below curriculum to kickstart or advance your digital marketing training:
Digital Marketing: Getting to the Customer
Search Engine Marketing: Getting Discovered by the Customer
Managing Your Reputation through Content Marketing and Online PR
Digital Marketing Partnerships, Sales, and After-Sales Processes