Free Training Spotlight:
Digital marketing courses
July 11, 2017
By Jordan Schwartz
Modern day digital marketers are expected to have a hybrid skillset and at times it can be frustrating. One second your job insists you’re an expert at design and coding, and the next you’re expected to know the ins and outs of content creation, email, analytics and social media. Your digital experience can only take you so far—the dynamic nature of this industry makes continual training an essential.
TEKsystems offers our current consultants over 4,000 free training courses and 37,000 videos to help you upskill and stay competitive and relevant. Through our partnership with Skillsoft, consultants (i.e., contractors) can access many courses geared toward digital marketers, from design (Adobe InDesign, Dreamweaver, Flash, Illustrator and Premier Pro) to essential marketing skills like web analytics and content management, plus all the coding classes you could want. You have self-service access to Skillsoft through the Virtual Support Community, or you can ask your recruiter for help.
Check out the below curriculum to kickstart or advance your digital marketing training:
Digital Marketing: Getting to the Customer
- Recognize the goals of digital marketing today
- Recognize the types of marketing channels and activities associated with each stage in the digital marketing funnel
- Analyze a digital marketing planning effort
- Recognize the value of various types of social media in a digital marketing strategy
- Apply digital marketing within your organization
Search Engine Marketing: Getting Discovered by the Customer
- Recognize the urgency and relevance of search marketing for your business
- Analyze elements of a web page for their impact on search engine optimization
- Recognize offsite SEO methods that enhance your SEO ranking
- Recognize how to capitalize on search engine advertising strategies
- Apply strategies and techniques for SEO
Managing Your Reputation through Content Marketing and Online PR
- Recognize how to intensify your connection with consumers
- Recognize the scope and potential of online PR
- Recognize how to generate traffic for your organization's blog
- Respond appropriately to a media crisis
- Apply strategies for managing reputation through content marketing and online
Digital Marketing Partnerships, Sales, and After-Sales Processes
- Sequence the activities in a typical affiliate marketing partnership
- Select the most appropriate advertising method in a given scenario
- Recognize how to leverage votes, ratings, and reviews as part of after-sales marketing activities
- Apply techniques to develop online partnerships, boost sales, and leverage after-sales processes
Related: CMOs forecast the 12 hottest digital skills