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Become a success on social media

October 21, 2014
By Kellie Elmerraji


Times are changing. In today’s world, it is not enough to submit a resume electronically and then sit back and wait for a hiring manager to call you with a job offer. Recruiters and employers are using social media networks to qualify candidates and gain a better understanding of their background and knowledge. IT professionals should utilize their social networks to demonstrate their expertise and interests.

Before you begin, you want to ask yourself what your motivation is for being active on social media. Do you want a job, to increase your profile content, to be seen as a thought leader or to promote your newest project? It does not matter what your goal is, it just matters that your content strategy is designed to help you achieve your objective.

According to HeroWeb, great content should be the foundation your social networking empire is built on. Otherwise, there is little-to-no incentive for people to talk about you, link to you or share your info with others. 

LinkedIn:

LinkedIn is one of the more professional social media networks out there, so use this to your advantage. It is very natural to post information about the work you are accomplishing or to share a news article or blog post you found interesting.  

Join interest groups and follow companies that relate to your job responsibilities. Once you are a part of these communities, get involved in the conversation by posting questions that relate to the group’s purpose.

Facebook:

The majority of professional organizations and businesses have created fan pages where you can join discussions, get updates on news stories and connect with other IT experts. Join these communities and get involved. Post content that could be beneficial for your peers and share your work experiences when they relate to a discussion thread.  TEKsystems runs a community that helps IT professionals network, share best practices and learn about current IT trends.

A lot of people wonder when it is best to post content on Facebook. According to Buddy Media’s study, engagement rates are 18 percent higher on Thursdays and Fridays. Another study found engagement was 32 percent higher on weekends, so the end of the week is definitely a good time to post your content. For a complete guide on Facebook posting statistics, read this blog from buffersocial.

Twitter:

Twitter allows you to create a bio using 160 characters to describe yourself, so you need to quickly create a smart, attention-grabbing narrative about yourself. Your description is one of the first things other users see, so say something interesting. When you are posting tweets, write them in a friendly, conversational tone. Being approachable and casual will increase engagement from other users.

It is important to post on Twitter often because tweets have such a short shelf life. Be careful, though! You don’t want to be too self-serving. Post a combination of the work you have completed with interesting articles that are relevant to your network.

Twitter did a study and found users are 181 percent more likely to be on Twitter during their commute (hopefully not while driving!) And they are also 119 percent more likely to use Twitter during school or work hours. This guide provides you with 10 Twitter statistics that could help you reach more followers.

Some general tips:

  • If someone comments on your tweet, LinkedIn post or Facebook post, respond promptly. You can set up email notifications if people comment on your discussions or send you a message.
  • Don’t forget to proofread all of your posts. Once it is live, it is out there for everyone to see.
  • If you find that posting on each network every day is too time-consuming, don’t worry! Tools like Hootsuite or Buffer will allow you to schedule updates for the future. When you have free time, schedule posts for the next few days; that way it looks like you are active every day instead of once a week.

Being active and providing beneficial content that is formatted correctly will help you to gain attention from industry leaders and hiring managers. If you want to get connected to our over 80,000 IT professionals at 6,000 client sites, join our networks on Facebook, Twitter, and LinkedIn.

As the social media guru for TEKsystems, Kellie Elmerraji keeps up with the latest trends in social media and provides advice on how IT professionals can use outlets like LinkedIn, Facebook and Twitter to advance their careers.

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