Connecting Through Content: The Business Perspective
March 26, 2020
By: Burk Buechler and Steve Householder
In part 1 of this three-part podcast series, TEKsystems Digital Experience leaders discuss aligning content with business, and ways brands can cut through the noise and deliver memorable customer experiences.
Every business is challenged with creating an exceptional customer experience through content. Leading brands are working constantly to raise the quality of interaction, while many others are merely playing catch-up.
Defining your audience and persona is the start of any good content strategy.
The challenge is figuring out how your content strategy fits into the business strategy: prioritizing it, finding the right people to get it done and ultimately delivering on it. A small ask, right?
Managing Director of Digital Solutions, TEKsystems
Director of Digital Experience, TEKsystems
Liked hearing our perspective on digital experience in business? Tune into our other episodes in this three-part series!