From customer experience and brand strategy to security and privacy, organizations are at a precipice. Here are 7 trends brands can no longer ignore to be successful in 2021 and beyond.
Jul. 28, 2021 | By Kalev Peekna and Ryan Schulz
For better or worse, 2020 was a catalyst for change. Organizations vaulted into digital. Brands put their values front and center and took a stand on social issues. These weren’t new trends; but the pandemic, as well as social and political upheaval, forced marketers’ hands. In 2021, the momentum continues.
What are digital experience trends in 2021?
Brand is a priority
Digital strategy = customer experience
Security and privacy
Where do you start?
It may sound overwhelming, but all these trends are connected to one thing—your brand. And the best way to start is by talking to the people who interact with it most. Tap into your users and buyers. Start a conversation. We’ve found that talking to customers often unlocks where to focus.
Our experts at One North, our full-service digital agency, dive into each trend in more detail.
Kalev PeeknaChief Digital Strategist, One North, a TEKsystems Company
Kalev Peekna brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.
Ryan SchulzManaging Director of Brand and Experience Design, One North, a TEKsystems Company
Ryan Schulz is responsible for making sure clients’ true character is represented in everything his team does: messaging, brand, user experience, visual design and front-end experiences. With more than 15 years in brand consulting, he helps clients break through the sea of sameness.