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United States

Building Digital Marketing Capabilities for Top U.S. Bank

FINANCIAL SERVICES | DIGITAL

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Digital Marketing and Web Development Staffing for Bank

TEKsystems Digital has provided digital marketing, digital strategy, web development and web design talent to this client since 2008.

Client Profile

Fortune 500 diversified financial services company that has been serving its customers for over 150 years.

Skill Sets Provided

Content management, content strategy, digital business analysis, digital campaign execution, digital marketing management, interaction design, product management, program management, project coordination, project management, SEO, UX research, web analytics, web production, visual design, web development

Situation

TEKsystems began partnering with this client in 2008 as they were making enhancements to their website. At the same time, the client was also entering into a merger with another large financial company, further increasing their need to ramp up their digital and e-commerce capabilities.

Solution

We started by placing digital talent for their Charlotte office, where 30 percent of their digital team was located. Shortly after that, we started placing digital talent in their San Francisco office where they are headquartered. After several successful placements, the client was happy with our ability to deliver high-quality talent and our keen understanding of the space.

Our robust recruiting engine enabled us to identify a better pool of candidates. We were also able to gain a better understanding of their business, how they operate and what individual groups do. Our experience and understanding within the financial services vertical and digital space helped with finding talent with the right domain knowledge to match the client’s needs.

Benefits

Since 2009, we have placed more than 230 consultants in the digital space, including 86 who have converted to full-time employees of the client. The talent we have provided has led to successful implementation of multiple critical digital initiatives, including redesigns of their online banking and public websites. We also helped enhance several online financial tools and products that are essential to today’s banking customer experience, such as:

  • Online banking website redesign
  • Public website redesign
  • Online shopping and purchasing site enhancements for multiple consumer bank products
  • Biometric authentication strategy and implementation
  • Online bill pay
  • Money movement / person-to-person features
  • Online financial health tools
  • Cross-sell initiatives with banner ad launches and email blasts

Moreover, our digital consultants have managed digital marketing campaigns to drive sales for multiple consumer banking products.

Over the course of our partnership, our client has experienced a significant growth in business. Our strong pulse on the talent pools in Charlotte and San Francisco has been instrumental in helping our client attain top talent in both markets. We have helped with strategic workforce planning efforts to understand the supply and demand for key skill sets in each market to create a high-quality and cost-efficient workforce.

Testimonial

TEKsystems’ level of commitment and support in providing us well-rounded professional consultants to join our dynamic team has undoubtedly led to several successful implementations—critical to meeting our business priorities in the digital space.” — Vice President, Digital Marketing Manager – Enterprise Marketing

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