Leading your company in their direct-to-consumer transformation
How to navigate the technologies and trends driving video on demand
Traditional studios have operated under a business-to-business model for years—most of their revenue was generated by selling to a theater, television network or retailer. As direct-to-consumer exploded, the Hollywood studios had to pivot and create their own streaming offerings.
As this transformation progressed, technology leaders were tasked with providing a state-of-the-art user experience, a single view of the subscriber as well as the back-office integrations to corporate financials. All of this needed to be delivered while sustaining the traditional distribution channels operations.
We examine the five trends that will significantly impact streaming services over the next year, and the technology that will enable media companies to flourish in this hyper-competitive marketplace.
"We will continue to see rapid adoption of new technologies in the areas of production supply chain, advertising and data quality."
Discover how to:
- Keep pace with 5G
- Prepare for localized content
- Monetize content
- Reduce subscriber fatigue
- Harness the power of data
About the Author
Throughout his career in media and entertainment, Tom has gained in-depth business and technical knowledge that he is now applying to help the next set of emerging technologies and business models transform the industry. A significant portion of his career was delivering complex applications that managed distribution, media buying, ad sales and marketing operations. In March 2020, Tom joined TEKsystems as their chief strategist for media and entertainment, where he is responsible for working with vertical solution providers, hyper-scalers and the customer to deliver transformative technologies.