40M
estimated product value delivered (in RMB)
10+
business functions supported with the centralised data platform
100%
seamless data processing and real-time streaming
OWNING CHANGE IN ENTERTAINMENT
The challenge:Compromised Data Processing Capabilities
In a quest to become more data-driven and customer-centric, our customer embarked on building a centralised data processing platform. Recognising early that the first development phase had not delivered the functionality their ambitious data strategy required, their IT leadership took the decisive step of bringing product development in-house to regain full control over the platform's technical direction.
Rapid business growth soon created an urgent, parallel need for genuine real-time data processing capability, well beyond what the existing platform could support. Committed to building it right rather than patching prior shortfalls, our customer set an uncompromising technical bar and partnered with TEKsystems to re-architect the platform from the ground up.
Our proposal:Comprehensive Data Platform Architecture Rebuild
TEKsystems diagnosed the technical shortfalls in the platform's first-phase build and defined a comprehensive re-architecture plan addressing their root causes directly, rather than applying short-term fixes. We then executed a phased programme spanning architecture revamp, data modelling, and platform expansion, delivered with the rigour our customer's ambitious data strategy demanded.
- Architecture Revamp: Redesigned the platform's core architecture end-to-end first, resolving the performance and reliability shortfalls of the prior build at a structural, not superficial, level.
- Data Modelling: Rebuilt underlying data models from first principles on top of this new architecture, to support accurate, scalable processing across expanding business functions and growing data volumes.
- Real-Time Processing: Engineered a genuine real-time data processing system from the ground up on this foundation, replacing legacy batch-based limitations entirely and unlocking new analytical use cases.
- Platform Expansion: Extended platform capability from two departments to support ten-plus business functions across the organisation, without compromising performance at scale.
- Delivery Governance: Established structured delivery checkpoints and technical review gates throughout to maintain build quality, learning directly from the shortcomings of the previous vendor engagement.
Real-world Results
TEKsystems' engagement enabled our customer to reverse the underperformance of the platform's first phase and rebuild leadership confidence in its technical direction after a disappointing initial vendor experience. The rebuilt platform is now a core enterprise asset supporting the business's original data-driven ambition at full scale.
- Capability Restored: Reversed the underperformance of the platform's first phase, rebuilding leadership confidence in its technical direction and long-term viability.
- Foundation Established: Established a stable technical base for the smooth delivery of the platform's second development phase, without the disruption seen in phase one.
- Insights Enabled: Unlocked advanced, real-time analytics capability supporting more personalised, timely customer experiences across the business.
- Value Created: Enabled products valued at an estimated 40 million RMB following the architecture rebuild, directly contributing to measurable commercial impact.
- Ambition Realised: Brought our customer's original vision for a truly data-driven, customer-centric business fully to life, years after the initial attempt fell short.
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