100% on‑time delivery of the microservices engine
24% year‑on‑year increase in sales revenue
6+ channels enabled through AI‑driven marketing campaigns
Owning Change in Technology
Our customer is a multinational technology giant delivering cutting-edge applications across digital creativity, video editing, animation, document management, and AI‑powered content creation. Driven by a relentless focus on user experience, they advance personalisation at scale and harness technology to drive efficiency and deliver best‑in‑class digital engagement.
Campaign Execution and Performance Optimisation
Expanding User Reach and Conversion Across Channels
Our customer sought to increase subscription conversion by modernising how marketing campaigns were delivered across both enterprise and individual users. Existing execution relied on limited channels and manual configuration, restricting reach and relevance across the channels where users were most active.
AI–Led Omnichannel Marketing Orchestration
Designing Scalable, Secure, and Cloud–Enabled Microservices Architecture
To bridge our customer’s capability gaps, TEKsystems deployed a seven-member AI development squad to design a cloud native, microservices architecture and automate omnichannel marketing workflows. Vital cogs in our solution included:
- Microservices Engine: Implemented a Java and Spring Boot‑based microservices backend with a ReactJS frontend to orchestrate campaigns.
- AI–Driven Orchestration: Integrated LLMs (GPT-4 initially followed by Claude) using LangChain to manage decision flows and execution logic.
- Phased Channel Enablement: Delivered capability in phases – Phase 1 enabled Email and SMS; Phase 2 expanded to WhatsApp with AI‑driven scanning; and Phase 3 extended delivery into social media and booking platforms.
- Platform Integration: Implemented Ajax‑based integrations to surface contextual offers within third‑party sites when a shared user identity was detected
- Compliance–First Design: Enforced strict data controls, limiting access to email and phone number only, with explicit exclusion of personal content.
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Real–World Results
Over a four-year engagement, TEKsystems supported the operationalisation of AI driven campaign execution across an expanded channel ecosystem, delivering measurable commercial impact while maintaining strong governance. As a result, our customer achieved several positive outcomes including:
- Revenue Impact: Achieved a reported 24% year‑on‑year increase in sales attributable to the AI‑enabled campaign model.
- Expanded Channel Coverage: Enabled campaign delivery across six integrated channels – Email, SMS, WhatsApp, Facebook, Instagram, and YouTube.
- Automated Channel Decisioning: Removed manual configuration by enabling AI‑driven channel selection and eligibility logic.
- Cross–Function Integration: Integrated development, marketing, and sales workflows into a consolidated platform, enabling measurable attribution through channel-driven reach and engagement paths.
- Market–Aware Execution: Adapted campaign delivery dynamically to account for country‑specific channel availability and regulatory constraints.
- Privacy–Controlled Delivery: Maintained a privacy-first posture by limiting access to sensitive information, explicitly excluding access to personal content and interaction data, while still enabling targeted offer delivery.
