Escondido, CA, US
*Please no C2C*
Strategically implement web analytic tags to enable tracking of online properties. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights.
Analyze website data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing online analytic tools.
On a weekly/monthly basis, understand and monitor key performance indicators from all geographies and develop an analysis and reports that shows the results of all marketing activities to sales.
Prepare charts, tables, graphs, diagrams and executive dashboards to assist in planning, execution and analysis of the marketing activities.
Extract required data from Google, Facebook, CRM's and other data warehouses.
Help develop campaign strategies and recommend campaign optimizations
based on data analysis.
Develop and maintain data mappings and translations for missing and incorrect data.
Assist in the maintenance of page tagging standards and build business processes to streamline tag deployment across web properties.
QUALIFICATIONS: EDUCATION & EXPERIENCE
1 to 2 years of web analytics experience, specifically tagging experience
Solid analytical and problem solving skills
Working knowledge of Microsoft Office software applications Word, Excel, PowerPoint.
Experience and understanding of analytic reporting tools (Google Analytics)
Experience with Tag Management Systems (Tealium, Ensighten, Google Tag
Ability to work closely within a team structure and prioritize and manage time effectively
Strong communication skills Must have strong data analysis skills
Must be able to solidify data reports into actionable insights
Proven ability to manage multiple, competing priorities simultaneously
Good understanding of online customer acquisition and conversion
Experience with web targeting and personalization programs
Ability to work in a fast-paced environment and working cross-functionally with multiple teams including product marketing, marketing communications, design, web development, IT, sales operations, field marketing, etc.
Exceptional communication, interpersonal, and support skills
Demonstrate resourcefulness, motivation, initiative, and leadership
Join TEKsystems®, a leading IT staffing, IT talent management and IT services firm, and get your career on the fast track. We have more than 100 offices worldwide, and we partner with over 6,000 clients and place over 80,000 consultants per year. At TEKsystems, we seek to understand our consultants' skills, goals and interests, allowing us to present targeted job opportunities on a contract, contract-to-hire or direct placement basis. TEKsystems' leadership in the market stems from our sincere and personal commitment to driving the success of our customers, consultants and each other.