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Key points from this infographic
- According to the Agile Marketing Manifesto, Agile marketing is adaptive, collaborative, experimental, flexible, process-oriented, responsive and values validated learning.
- Agile marketing brings new vocabulary to the Marketing department, such as Kanban, stand-ups and backlog.
- Some of the benefits of Agile marketing are the ability to support omnichannel marketing, incorporate feedback quickly and produce higher-quality products.
- Marketing leaders can determine if their team is suited for Agile marketing by assessing their technical and functional skills, willingness to try new things and comfort with transparency.