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People are at the heart of every successful business initiative. At TEKsystems, we understand people. Every year we deploy more than 80,000 IT professionals at 6,000 client sites across North America, Europe and Asia. Our deep insights into IT human capital management enable us to help our clients achieve their business goals–while optimizing their IT workforce strategies. We provide IT staffing solutions, IT talent management expertise and IT services to help our clients plan, build and run their critical business initiatives. Through our range of quality-focused delivery models, we meet our clients where they are, and take them where they want to go, the way they want to get there.
HANOVER, MD. – October 15, 2012 – TEKsystems® revealed its new brand and website today. Since 2000, TEKsystems has led the IT staffing industry by a significant revenue margin. However, in the last decade, TEKsystems has greatly expanded its capabilities beyond pure staff augmentation to include related and complementary services. Today, the company enables its clients to achieve their IT and business goals by also providing IT talent management expertise and managed, project-based and outsourced IT services. TEKsystems wants its new brand to reflect its full suite of capabilities.
After heavily researching the industry and the “voice” of its customers, TEKsystems refined its brand based on timeless client needs:
“Many of our clients were already relying on us for IT talent management advice and our full range of IT services. But clients with less established relationships or prospects we haven’t partnered with yet were not aware of all we could offer them,” says TEKsystems Director, Rachel Russell. “We wanted our message and value proposition to be clearer so the market knows what it can expect from TEKsystems.”
In addition to updating messaging, TEKsystems redesigned its visual identity. The logo redesign depicts a triangular shape representing the company’s three main areas of business – IT staffing solutions, IT talent management expertise and IT services. The logo is accompanied by a new tagline: “our people make IT possible,” underscoring the company’s belief that great IT workers are critical to achieving IT success.
“We believe the success of any initiative depends on the quality of people driving it – the leaders, the managers, the professionals who get IT done,” comments Russell. “Our core competency in understanding the IT professional and navigating the IT workforce grants us the unmatched ability to provide great IT talent organizations need to achieve their goals. Whether we deploy five Java Developers or manage a fully outsourced solution, it's the people who make IT and business success possible.”