FACEBOOK OWNS CHANGE
One North, a TEKsystems company, has helped Facebook rapidly navigate employment brand challenges with strategic thinking and responsive campaigns. Using existing processes and tools, One North created design systems to expand Facebook’s visual identity across the @FacebookLife channels. One recent concept was powerfully simple—using employee photos and statements to demonstrate the progress Facebook was making toward racial justice issues—and offered built-in design flexibility for future campaigns. In less than five days, One North helped Facebook bring employee voices to life with powerful, on-brand visual and motion design—freeing up the internal Facebook team to scale up and accomplish more.
The One North team came in and made a significant impact in a small amount of time. I look forward to what we can accomplish as our partnership continues.
Camille Richardson, Global Employment Brand Creative Team Lead at Facebook