Launched AEM6 for an elevated digital presence—20 percent under budget.
Amica Mutual Insurance is legendary for their superior customer service—they have more than 15 customer satisfaction awards to show for it. Delighting people is in their DNA. So it’s no surprise they wanted to embark on a transformative journey to modernize their digital user experience. And like all momentous journeys, it started with a look inward—to optimize their technology performance.
Amica wanted to maximize their use of Adobe Communique 5 (CQ5) to improve their website management and customer experience. But unexpectedly, Adobe stopped providing technical support for CQ5 altogether. Determined to design and deliver a superior user experience, Amica forged ahead with us by their side to develop and execute a roadmap to upgrade to Adobe Experience Manager 6 (AEM6).
Arm in arm, we helped Amica with the technical upgrade and showed them how to capitalize on their Adobe technology. Our collaboration empowered Amica to operate AEM6 at full force and take fuller advantage of their new capabilities—capabilities that enabled Amica to design a more user-friendly experience. Plus, we helped Amica integrate new features so customers can quote and buy policies online.
Our support bridged their marketing and IT teams to shape an internal structure sustainable for digital modernization and a cohesive partnership. Our solutions connected their internal processes and empowered their teams. With the additional digital components and templates, Amica delivers relevant content to customers in real time. We also helped Amica implement Touch UI for mobile devices so their marketing teams can edit webpages on the fly.
Amica upgraded their technology and launched a new digital presence a month ahead of schedule, 20 percent under budget, while still incorporating additional fixes and enhancements beyond the upgrade. By streamlining their internal content operations and framework, Amica’s marketing teams are experiencing higher levels of synergy with internal IT—a digital-synchronized team with charged force. The best part? They’re now efficiently delivering an elevated, more intuitive user experience, aligning them with the future vision for their business.
Captivating customer experiences on and offline? We think yes. Amica is realizing the rich value of its Adobe platform to engage customers in meaningful ways across channels. Whether it’s leveraging new technology or looking at it differently to heighten customer interactions, Amica is using digital to unlock transformative growth. Mapping for the future.